Salesforce Archives

Feb

Salesforce Marketing Cloud Data Extensions

In the marketing technology landscape, Salesforce Marketing Cloud is one of the most powerful tools for marketing optimization. A critical component within this platform is the Salesforce data extension, a feature that helps manage and leverage your organization’s data. In this blog post, we’ll unravel the concept of data extensions…

Jan

Salesforce

Overview of Salesforce Flow Builder

Automation is all the rage, and for good reason. It can save you time and money, unlocking new avenues for growth. With that in mind, Salesforce designed a powerful tool to harness automation. Flow Builder is its name, and it’s a one-stop shop for designing, building, testing, and deploying flows that streamline…

Jan

Account Engagement, Salesforce

Our Favorite Marketing Cloud Account Engagement Features

In the dynamic realm of B2B marketing, Marketing Cloud Account Engagement (MCAE), formally known as Pardot, stands out as an innovative force. As a potent marketing automation solution under Salesforce ownership, MCAE aims to elevate sales and build meaningful connections. Despite its advanced capabilities, many of MCAE’s features often go unnoticed in…

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