An effective sales engagement strategy requires a team effort to optimize revenue by providing timely, personalized resources, such as valuable content and relevant educational materials, to potential clients or customers throughout their buying journey. In addition, your engagement team may be responsible for creating deliverables such as case studies, sales scripts, and…

Previously, we did a deep dive into the differences between sales engagement and sales optimization. Now, let’s talk about what it actually looks like to flesh out a sales engagement strategy and how it can help your organization.  As consumers become more informed, sales representatives have to be responsive and provide…