This blog was originally posted on the Pardot.com on December 3, 2019. Who doesn’t want to make more money? Many companies miss out on the opportunity to fully maximize their revenue, because they’ve underutilized the ability to automate processes via technology. However, just because a process CAN be automated, doesn’t…

This blog was originally posted on the Pardot.com on January 28, 2020. “Why should sales care about marketing automation?” As the Director of Institutional Sales Operations at The Princeton Review and with 7+ years in the sales and marketing operations industry, this is a question I’ve been asked time and time again.…