Marketing Ops Archives

Jul

What is the Purpose of Marketing Automation?

It seems like everyone in the business world is talking about marketing automation. If you find yourself wondering “what is is the purpose of marketing automation” when you hear people talking about it, we’re here to demystify the practice. Technology has revolutionized the world of marketing, and one of the…

May

Marketing Ops, RevOps

Marketing Automation vs. Marketing Operations: What’s the Difference?

We know that the world of marketing can move fast, but sometimes, it seems like it can move a little too fast. Remember when SEO was the next big thing in marketing, then it was social media? Tech has done a lot to transform the industry, and it has recently given…

Mar

Account Engagement, Marketing Ops, RevOps

How to Maximize Revenue with Technology and Automation

This blog was originally posted on the Pardot.com on December 3, 2019. Who doesn’t want to make more money? Many companies miss out on the opportunity to fully maximize their revenue, because they’ve underutilized the ability to automate processes via technology. However, just because a process CAN be automated, doesn’t…

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