Marketing Ops Archives

Dec

What are you doing about lead quality?

Lead quality is an essential factor in your sales and marketing initiatives. High-quality leads are most likely familiar with your products or services and therefore are likely to convert to customers. It’s time to prepare for the new year. To ensure that your sales team is set up for success,…

Feb

Marketing Ops, RevOps, Sales Ops

How Sales and Marketing Automation Improves Operations

It seems that we’re all doing more with less these days. There isn’t enough time and resources – human, material, capital, etc. – to do everything we need or want despite our best intentions. That’s when we might turn to technology to help us out. I’m specifically talking about sales…

Aug

Account Engagement, Marketing Ops

How Does Marketing Automation Help?

You understand the purpose of marketing automation is to minimize the mundane and administrative tasks for marketers so that they can focus on fulfilling customer wants and needs. But, you also have to appreciate how the fundamental characteristics of marketing automation help businesses achieve their company-wide strategic goals. Knowing what to expect…

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