In the dynamic realm of B2B marketing, Marketing Cloud Account Engagement (MCAE), formally known as Pardot, stands out as an innovative force. As a potent marketing automation solution under Salesforce ownership, MCAE aims to elevate sales and build meaningful connections. Despite its advanced capabilities, many of MCAE’s features often go unnoticed in…

With the Thanksgiving spirit still around us, the air is filled with the aroma of turkey, awkward conversations with the in-laws, and a sense of gratitude. Operations, specifically revenue operations (RevOps) professionals, are thankful for the tools that make their work more efficient and effective. Among these tools, Account Engagement, formerly Pardot,…