Heather Davis Lam, Author at Revenue Ops

Oct

What Is Revenue Operations?

Are you wondering, “what is revenue operations?” But, more importantly, are you curious about how revenue operations can help you improve your business productivity and maximize growth? Listen as Heather Davis Lam explains how she transitioned from musician to revenue operations expert. Profiles in Persistence is a podcast that discusses…

Sep

RevOps

How Consolidating Data Can Improve Revenue Operations

Listen to Heather Davis Lam explain how consolidating data can improve revenue operations, also known as RevOps. Authentically Successful is a podcast hosted by Carol Shultz that features experiences from founders and executives. Heather is the founder and CEO of Revenue Ops LLC, a revenue consulting company. Before becoming a revenue operations…

Aug

Account Engagement, Marketing Ops

How Does Marketing Automation Help?

You understand the purpose of marketing automation is to minimize the mundane and administrative tasks for marketers so that they can focus on fulfilling customer wants and needs. But, you also have to appreciate how the fundamental characteristics of marketing automation help businesses achieve their company-wide strategic goals. Knowing what to expect…

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