Heather Davis Lam, Author at Revenue Ops

Jul

How CRM Helps with Customer Retention

You know that customer acquisition is crucial for the growth and development of your business. But, what might be more important is customer retention. Recent statistics report that it can cost your business five times more to get a new customer than it would cost to keep an existing customer. These stats also show that increasing your customer…

Mar

RevOps, Sales Enablement

The Difference Between Sales Enablement and Sales Operations

Sales enablement, sales operations…sounds pretty similar, right? It’s actually pretty easy to confuse the two. Here are the most significant differences between sales enablement and sales operations. The key difference between sales operations and sales enablement is that sales operations focuses on the operational efficiency of the everyday business processes involved in…

Feb

Marketing Ops, RevOps, Sales Ops

How Sales and Marketing Automation Improves Operations

It seems that we’re all doing more with less these days. There isn’t enough time and resources – human, material, capital, etc. – to do everything we need or want despite our best intentions. That’s when we might turn to technology to help us out. I’m specifically talking about sales…

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